How to organize YOUR BLOG CONTENT | 2018

WHAT WE COMMUNICATE:
Blog should have a personal / particular theme but then try also other new ones. These themes are the categories in a blog and are used to group content. To generate this category, I propose a simple scheme. First, the main topics of the blog are created, then another and finally those related sporadic.
In a blog on Social Media organization categories could be: the main (tools, news and tutorials), those related (Success stories, e-books and studies) and sporadic (Inbound Marketing, Advertising and infographics).
HOW WE COMMUNICATE:
Assuming that the content of the post is
already thought like category, it will be only defined in what format will be
posted on the blog. Some ideas are: infographics, tutorials, videos,
interviews, news, downloadable content, etc ...
If you want more ideas to create content
you can find some from other bloggers which are amazing and at the same time
you will be supporting the community!
WHEN WE CONVEY IT:
It is important to define the frequency of
publications on a blog, especially at the beginning. No matter how low
frequency (once a week), the important thing is to start. For more organization
is advisable to use a calendar or notepad in which the next content publishing
are planned. In addition to the above, I will want to share other factors that
have influenced the organization and optimization of content within a blog.
Of
course from my experience as a blogger:
Design
The design of a blog is the first
impression that the reader takes on his first visit. After creating my blog, I
have used different templates and change it more than 3 times in less than 6
months!!! I can guarantee that the design is very important. I would even say
that after the valuable content that follows it is the design. Fashion is now
being minimalist, less is more, so try to find a clean and attractive but
mostly usable template. Remember that your goal is that readers navigate for
several minutes to move from one post to another and so on.
Featured
The good thing about blogging is that by
design or template you have configured is noteworthy that allow content. Despite
several forms, the most common are:
- Through banners on the right side of the posts.
- By carousel homepage can highlight the latest news or those that are more relevant.
- Highlighting the major categories through the menu of the blog.
The links
- The links are paramount, both internal and external. For internal links recommend:
- Link to other posts posted on the blog
- Link to blog categories, this is a good way to help readers discover other content the desire
Last but not least, we must feel like to
have a good blog, this way you will dedicate the love it deserves.
Love you all xxx